Ah, Dean Wesley Smith, so much food for thought while challenging paradigms.
Anyway, he pointed out in a recent blog post that writers get really fixated on creating a product. We want to crank out books like bottle caps on a conveyor belt. More is better, we’re told. Make it a great product so customers will keep coming back.
Then I read an interesting thread on the Writer’s Cafe on kboards. People were talking about the low quality of these books being cranked out. Particularly the short stories or secret series prologues that are given out as bait for getting people to subscribe to mailing lists. They’re referred to as reader magnets.
One person said:
Most readers don’t want free or cheap books so much as they want entertaining books. Most of these reader magnets are marketing tools that offer little appeal to the reader.
Value is such a nebulous term as to be almost meaningless, but I think the shortest answer is this: the reader magnet should be your absolute best work. What I see, instead, is authors giving readers a blah free story, then wonder why readers don’t come back for more (often accompanied by a proclamation lamenting “freebie hoarders”).
Sturgeon’s law states that 90% of everything is crap (tongue in cheek, of course), but I’d suspect that rate is more like 99% for the reader magnets I see. Your magnet has to be a pro-quality product that you could charge money for, and I don’t see that with most of them. If we are being honest, most of them are written because some person on a forum or book said we needed one, and it was just a little thing to tick off on the massive to do list. This is generally not a recipe for compelling fiction.
Between that little discussion about good quality books, and Dean’s observation about how authors fixate on product over story, it’s given me a lot to think about. Do I want to be an author who cranks out Products? Or do I want to be an author who takes care to craft a really engaging, entertaining story that is a fun, fantastic escape?
As a reader, I respect the heck out of my own readers. I want to give them a great experience when they crack one of my books. It’s why I took down the Spacetime books. If I couldn’t stand to read them, what reader would? They weren’t a good experience.
So, what do you think? Would you rather read a Product? Or a book that an author had worked very hard to make Quality Entertainment?