The surreal world of Minecraft marketing

So, everybody knows Minecraft. It’s kind of a big deal that keeps on getting bigger, especially once the movie comes out.

minecraft-wp

Although, seriously, it’ll have its work cut out for it to compete with the fan videos.

So, anyway, yeah, we do Minecraft around here.We also watch a ton of the Minecraft Youtube people, like Dan TDM, Stampycat, Captain Sparkles, and so on.

So we’re walking through Walmart’s toy section. As we’re passing by the Minecraft section, I had to stop and stare. In addition to the foam pickaxes and swords, and the toy creepers and ender dragons, there were YouTubers.

tube-heroes-four
AshelyMariee Gaming, Jerome ASF, Vikkstar, and Captain Sparkles.
tueb-heroes-dantdm
Dan at the Diamond Minecart, and Professor Trayarus

Dan even kind of looks like his human face. *shudder*

So, as we continued walking on through the Marvel section and such, I realized why they have to turn the YouTubers into toys:

In marketing, you have to sell people. Barbie, Iron Man, the Indominus Rex–all people. The only people Minecraft has are the male and female player characters, Steve and Alex. You can’t build a merchandise empire on that. So–who do we sell? The popular people who PLAY Minecraft! Yeah!

I just hope that Dan and Stampy and all these other people are getting a big fat cut of the royalties.

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1 thought on “The surreal world of Minecraft marketing”

  1. Do you know your blog doesn’t show up in my feed anymore? It is a good thing you post the link in Facebook. Stupid blogger! That is really weird I think to do that. I guess they want to be different still.

    Like

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