A tale of two indies

Once upon a time, there were two indie writers, Mary and Jane. They were writing books, publishing them through small press, and promoting them through social media.

Their main difference was their attitudes. Mary was negative about everything. Jane was positive about everything.

Mary hated promoting her book. When she tried writing blog posts, it came out mean and horrible. Her tweets pulled people down. And let’s not even talk about what memes she posted on Facebook.

Jane, on the other hand, was positive. She advertised her book in social media, making use of her circle of friends online. She hosted giveaways and contests, and above all, was positive. She posted happy tweets, silly jokes about her characters, and generally lifted people up.

Both books were well-written and edited, and both had about the same amount of promotional push behind them. But the authors’ attitudes were what drew people in, or pushed them away.

People bump into Jane, laugh and think, “Oh, your book will be fun to read!”

They bump into Mary, cringe backward and think, “Ugh, your book must be ugly and hateful! No thanks!”

Mary’s book sales dwindled to nothing.

Jane’s book sales climbed toward the bestseller in her Amazon category.

Moral: Be positive.

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